This is our brand new video where we explain how bdSound’s innovative technology, named Simply Sounds Clear, can improve the experience with Amazon Alexa in noisy environments. We prepared this demo for the STMicrolectronics Developers Conference that was held in Santa Clara on last September 8th 2017 and everybody appreciated its great results. The big exhibition room was very noisy but the demo worked perfectly. Aldo, in the video, is one of the brilliant design engineers we have in our team.